Top 5 Breakdown

1. Peter Rabbit – £3,152,269 – £32,223,317

Down 42.9% in its fourth weekend being the only major family film released this Easter unlike last year was led by The Boss Baby £29.11m but The Smurfs: The Lost Village also took £6.01m and Peppa Pig: My First Cinema Experience £3.62m.
Will shortly overtake The Greatest Showman to become the second biggest film in 2018 (The Greatest Showman has taken about £35m of its £43.5m total in 2018 this compares to only £9.49m of Star Wars: The Last Jedi £82.67m total box office and Jumanji: Welcome to the Jungle £14.56m of its £38.94m total box office in 2018.
While Peter Rabbit might have received poor reviews from critics, but it is comparable to Paddington and Winnie the Pooh as the beloved British children’s characters along with the more modern books based on Roald Dahl (Charlie and the Chocolate Factory, Matilda, The BFG) and of course Harry Potter by JK Rowling.
Other British sourced children’s fourth-weekend drops
2017’s Paddington 2 – dropped 37% taking £2,883,617 and £26,903,226 (63.1%) of total £42,614,170
2016’s The BFG – dropped 35% taking £1,110,536 and £23,510,073 (77.042%) of total £30,514,629
2014’s Paddington – dropped 14% taking £2,513,675 and £18,120,879 (48.1%) of total £37,608,112
20005’s The Lion, The Witch and The Wardrobe – up 5% taking £2,994,438 and £32,958,815 (75.5%) of its £43,641,024
2005’s Charlie and the Chocolate Factory – dropped 41% taking £1,691,431 and £30,091,611 (80.5%) of its £37,354,584
2005’s Wallace and Gromit: The Curse of the Were-Rabbit – dropped 55% taking £1,624,310 and £28,753,635 (89.9%) of its £31,956,705
2005’s Nanny McPhee – dropped 21% taking £1,313,524 and £14,484,927 (88.1%) of its £16,428,714
Hard to compare Peter Rabbit third weekends with most of these other releases as apart from Paddington, The BFG and The Chronicles of Narnia all other fourth weekends were during the school term. While they also had other family, films released against them Peter Rabbit is in an unusual position of having the Easter to itself without any direct competition and also benefited from cold wet weather.
Other animals-based animated children’s films fourth weekends
1999’s Stuart Little – dropped 26.2% taking £771,114 and £11,656,217 (67.029%) of its £17,392,023
2016’s Zootropolis – dropped 52% taking £1,129,311 and £20,701,132 (89.4%) of its £23,144,354
2016’s The Angry Birds Movie – dropped 4% taking £850,764 and £8,699,283 (87.6%) of its £9,929,464
2011’s Hop down 72.8 29% taking £214,364 and £7,147,746 (95.5%) of its £7,479,597
2007’s Charlotte’s Web – down 45.8% taking £706,633 and £9,856,840 (93.05%) of its £10,593,589.
With another week of Easter holidays and another week of wet weather could be getting close to £40m by the end of next weekend but it’s likely to lose #1 next week with Dwayne Johnson doing with Rampage what Lara Croft could do with Tomb Raider and Steven Spielberg with Ready Player One defeat Peter Rabbit.

Disney releases their Winnie the Pooh reimagination Christopher Robin in August which has Christopher Robin as an adult which has many comparing to Ted

• A Quiet Place – £2,696,892 – NE

The opening was inflated with two days of previews on Easter Monday and Thursday taking £700,000 without those days of previews would have opened in third place behind Ready Player One.
After A Quiet Place had a huge opening in the US after the film had generated strong media coverage over recent weeks after strong buzz and positive reviews and John Krasinski and Emily Blunt came over to the UK to promote the film this week which also generated strong media coverage.
Had A Quiet Place opened with £2.55m without previews would have been a strong opening close to last year’s Split and bigger than Get Out
A Quiet Place has been compared to Don’t Breathe opened with £1,028,938 in September 2016 opening with $26.41m.
Many experts say UK opening is normally 10% of its US box office so equivalent opening for Don’t Breathe should have been £2.6m and A Quiet Place £5m so why didn’t it open as strongly in the UK as the US?
One of the reasons is that it was another film that has suffered since The Woman in Black debacle in 2012 when the BBFC shockingly rated the film a 12A influenced by it being Daniel Radcliffe’s first film since finishing Harry Potter. The film attracted the same younger audience that enjoyed the Harry Potter films but were terrified watching the film and it became BBFC’s most complained film of the year. This saw the BBFC implement changes on how they rate films which saw teen horrors that were borderline 12A films pushed up to 15. The BBFC are seemingly more lenient with the blockbusters Spectre, Jurassic World, Star Wars: The Force Awakens and The Hunger Games Mockingjay that are given a 12A.
Cinemagoers posted on social media complaining about others munching their popcorn which is much more noticeable with the film as the film has little dialogue and lots of quiet tension.
Are many questions to ask about the film why they didn’t wear socks as walking in socks would make less noise than barefoot and why did Emily Blunt get pregnant knowing that she was living in a post-apocalyptic world with sound sensitive creatures.
Was no surprise the writers said A Quiet Place was considered as a script for Cloverfield, but Paramount Pictures believed that the film was strong enough to be its own film as 20^th Century Fox 30 years ago did with the script for Die Hard originally a sequel to Commando but Arnold Schwarzenegger wasn’t interested having just made Conan the Destroyer. Colombiana was originally written as a sequel to Leon: The Professional.
While there have been many original scripts that were turned into sequels to existing franchises Die Hard 3 was based on spec script Simon Sez was also considered as the script for Lethal Weapon 3. Saw 2 was originally a script called The Desperate, Minority Report was originally developed as a sequel to Total Recall before production company Carolco went bankrupt and became the 2002 film directed by Steven Spielberg starring Tom Cruise. While The Cellar became 10 Cloverfield Lane and God Particle became Cloverfield Paradox.
10 Cloverfield Lane opened in March 2016 with £1.6m taking £5.02m and Cloverfield opened February 2008 with £3,485,956 taking £9.5m the third film Cloverfield Paradox was due to be released in April 2018 but was released on Netflix in February immediately after the Superbowl the fourth film currently titled Overlord is due for release in October.

2. Ready Player One – £2,395,663 – £11,483,687

Down 53% including previews or 41% without Ready Player One held strongly having Steven Spielberg’s seventh biggest second weekend after Jurassic Park, Indiana Jones and the Kingdom of the Crystal Skull, War of the Worlds, The Lost World: Jurassic Park, the BFG and Warhorse.

It’s so hard to place a Steven Spielberg original sci-fi film today against the comic-book and franchises as while Steve Spielberg was the biggest brand in the 80s and his films are still seen as major events for people who grew up in the 80s they can’t compete now with the comic-book franchises of today. Despite all the hype around Black Panther it was just another Marvel Cinematic Universe film and with Avengers: Infinity Wars the nineteenth in ten years sharing the same formula a film like Ready Player One is far more enjoyable as it’s a different kind of cinema experience than we are used to which is another reason why The Greatest Showman was the huge success it was.

Must go back to Steven Spielberg’s War of the Worlds in 2005 and Minority Report in 2002 (opened with £4,506,315 today would be £8,004,224 taking £2,357,688 in its second weekend and £20,245,815 total which would be £35,961,098 today. As they both starred the world’s biggest actor Tom Cruise it’s really 2001’s A.I. Artificial Intelligence needs to go back to.
A.I. Artificial Intelligence does match up with Ready Player One opening with £2,285,786 its inflation inflated £4,207,171 would be close to Ready Player One’s opening without previews while it took £8,027,562 and its inflation inflated total would be £14,775,368. Ready Player One depending on how it holds over the second weekend of Easter holidays and third week on release should take upwards to £18m which is close to last years Blade Runner 2049 £19.06m.
The last 21 films directed by Steven Spielberg released over the last 30 years have taken over £350m at the UK box office this compares to 18 Marvel Cinematic Universe films over the last 10 years taking £500m. But including ticket inflation, their box office would be over £633m showing that Steven Spielberg is still a far bigger brand than Marvel.
With Steven Spielberg’s recent box office performances, despite the films being well received (except for Indiana Jones 4) it’s understandable that he would want to go back to the Indiana Jones franchise one final time especially after the success of Star Wars: The Force Awaken to reinvent the Steven Spielberg brand to millennials and that will allow him to attract a bigger audience to his future projects with plans to make a remake of West Side Story after Indiana Jones 5 in 2019.

4. Love, Simon – £1,179,593 – NE

Had the biggest opening for a gay-themed teen comedy and biggest opening of an old-fashioned non-gross-out teen comedy for some time. Teen comedies as rom-coms used to be a mainstay at the cinemas and hugely popular but apart from 1999’s American Pie, 3007’s Superbad in 2007 and 2012’s 21 Jump Street and its sequel have been few other big hits. As they have become more adaptions based on young adult fiction including John Green (The Fault in Our Stars and Paper Towns) and Nicholas Sparks (The Notebook, The Lucky One, Safe Haven and The Longest Ride) and Suzanne Collins (The Hunger Games).
While many compared the film with 80s John Hughes rom-coms it also had also in common with Stephen Chbosky’s The Perks of Being a Wallflower opened in October 2012 with £827,983 taking £2,145,840.
Young adult films have had a mixed performance at the box office in recent years
Paper Towns opened August 2015 with £2,072,789 (including £1,328,805 from previews), Me & Earl & the Dying Girl opened September 2015 with £431,726 but a year earlier The Fault in Our Stars opened with £3,433,575 (including £992,894 from previews) and Everything, Everything (also starring Nick Robinson) opened with £453,401 in August 2017.
But of course, all of these were straight rom-coms but 12 years ago Brokeback Mountain opened with £987,261 crossing over into mainstream audiences taking £9,469,032
Over the years have also been films like 10 Things I Hate About You (opened with £439,976 taking £2,971,322), She’s All That (opened £1,200,565 taking £5,787,132), Never Been Kissed (opened with £825,168 taking £4,500,033) (all strangely released in 1999), Easy A, John Tucker Must Die and Say Anything which was of course heterosexual, but many have similar themes set in high school. While in the UK was 2011’s The Inbetweeners Movie opening with £13,200,000 taking £41,800,000 and its sequel opened two years later with £12,538,114 taking
While the barriers between gay and heterosexual are still deep in adult films millennials are far more relaxed about sexual preferences.
Molly Ringwald recent looked back at The Breakfast Club after the #MeToo movement found the film troubling. But can’t compare current film and TV shows with today’s attitudes and beliefs as they were from a different generation. Millennials have recently taken issue with Friends calling it out for being transphobic, homophobic and sexist while it might be seen like that now it wasn’t meant to be when it was the first broadcast over 20 years ago many believe society has become oversensitive. 30 years ago, when John Hughes was making his teen films was much more innocent time compared with many teen films that have a darker edge to them now.
John Hughes directed his last film Curly Sue in 1991 only directed eight films but wrote and produced many more and his films 30+ years later are still the teen favourites they were then and need to be compared to the people we were then rather than now.
Over the years since many have tried and failed to recreate what John Hughes created Judd Apatow made Superbad but with Knocked Up, Bridesmaids, This Is 40 and Trainwreck was targetting John Hughes 80s teens now 30 somethings rather than today’s teens while last years Spider-Man: Homecoming had elements of John Hughes as does Love, Simon which is one of the reasons why reaction has been so positive.
Teen comedy Blockers opened last weekend with a similar £1,349,627 (including Blockers £416,318 from previews) but dropped almost 60% in its second weekend.

5. Isle of Dogs – £849,934 – £3,939,214

Down 48.7% in its second weekend having a surprisingly heavy second-weekend drop for a Wes Anderson film as his previous film The Grand Budapest Hotel dropped only 20% in its second weekend taking £1,309,103 and £4,115,618 of its final box office £10,978,014. While Fantastic Mr Fox increased 2% in its second weekend taking £1,545,325 and £5,589,484 of its final box office £8,707,283.
But both films were different to Isle of Dogs as The Grand Budapest Hotel dropped opened during a quiet month and was able to hold strongly as there was limited competition while Fantastic Mr Fox was based on the classic Roald Dahl children’s book so was much more accessible to a wider audience.
It does highlight the different way films are released in the UK compared with the US as Isle of Dogs as all of Wes Anderson’s other films all started with a platform release in the US and then slowly expanded while most of them opened immediately wide in the UK.
Platform releasing is still regular in the US for films studios want to build up word of mouth and buzz to but are far less common in recent years as they were ten years ago when many films were given a West End platform and then expanded slowly after a few weeks. Distributors are concerned that if a film doesn’t perform strongly on a platform it might not get a wide release.
While distributors also open their art-house films in over 400 screens which is much too wide for these films but again do it in case it fails to find an audience as exhibitors won’t give films a chance anymore to find their audience. With over 800 films released in recent years over 15 films a week are now with about a third of them having a release over 100 screens exhibitors will pull films that underperform much quicker now.
It is surprising as 20^th Century Fox don’t now release anything until Deadpool 2 on May 18^th why they choose to release Unsane, Isle of Dogs and Love, Simon over three weeks but as they held back Love, Simon for Easter holidays meant the three films opened over following weeks.
After a very strong start to 2018 with The Greatest Showman, Three Billboards, Maze Runner: The Death Cure, The Shape of Water, Red Sparrow, Isle of Dogs and Love, Simon their remaining slate for the year is light compared with previous years. Deadpool 2 in May (will it match the performance of the first film which opened with £13,709,803 and took £37,616,432 was the biggest 20th Century Fox film for many years and eighth overall that was until The Greatest Showman, early tracking has taking slightly less not helped opening only a week before Solo and three weeks after Avengers: Infinity War).

Super Troopers 2 in June, The Darkest Minds in August, The Predator in September, Bad Times At the El Royale in October, Bohemian Rhapsody and Widows in November and Alita: Battle Angel in December. Delaying two X-Men films New Mutants and Dark Phoenix and The Kid Who Would be King to 2019. Whichis likely the year the studio becomes part of Disney.
After being the second biggest studio in the first quarter taking £73.78m (23.13%) from 8 films are unlikely to match their £191.73m total for last year.
Also released

Lionsgate – Ghost Stories
Opened with £579,520 from 397 screens
One of three films opening that received their premieres at the London Film Festival last year opening almost 6 months later and disappointed at the box office.
For smaller films like Wonderstruck, Ghost Stories, Thoroughbreds, On Chesil Beach, Wonderstruck, Ghost Stories, How to Talk to Girls at Parties, The Breadwinner, Funny Cow, You Were Never Really Here, Journey’s End and My Generation the media coverage they will generate is limited as is their potential box office so makes much more sense to open closer to their premiere. Three Billboards Outside Ebbing, Missouri and The Shape of Water also premiered at the Lindon Film Festival and opened over three months later, but their London Film Festival premiere was just part of their global award campaign launch.
While Cannes, Toronto and Venice Film Festivals make sense for where they are positioned on the film industry calendar London Film Festival in October makes much less sense in recent years since the Oscars and Baftas Awards were brought forward as all the major will of premiered at the previous festivals which have lessened the value of the London Film Festival to distributors as for many it’s unnecessary extra costs for little benefits.
Vertigo Releasing – Death Wish
Opened with £156,795 from 209 screens

Universal Pictures – Thoroughbreds
opened with £50,812 from 133 screens

Studiocanal UK – Wonderstruck
Opened with £30,642 from 18 screens

Sky Cinema – The Hurricane Heist
Opened with £23,348 from 57 screens
The second film Sky Cinema have released day and date in cinemas as on Sky Cinema but opened in far fewer cinemas than Monster Family. Narrowed minded behavior by exhibitors have stopped the film from showing in more cinemasas while 12 million households have Sky fewer have Sky Cinema.
While box office in the UK as the US has been flat for the last 15 years the only growth has been through streaming and pay-TV services. Exhibitors not embracing new technologies as film fans are doing watching more content on Netflix they are just cutting off the nose to spite the face as they will be the long-term losers if they don’t except change is needed as audiences have become much pickier with the films they pay to see and those they wait to see.
This is why the box office split is getting bigger of the top 10 films of the year and the rest as people used to go to the cinema for more 10/20 years ago than they do now the only growth for the last 15 years has been ticket inflation and subscription cinema.
UK box office in detail
This weekend’s top 10 box office took £13,288,645 down 25.5% from last weekend £17,838,773
The weekend admissions 1,732,548 down 25.5% from last weekend 2,325,785; as this is now 14th week of 2018 have increased by average ticket price by 2.34% the same as estimate increase in the US which would be £7.67 for 2018; despite 3% inflation in the UK in 2017 UK Cinema Association/BFI are claiming average ticket prices in 2017 was up only 1% to £7.49; in the US inflation for 2017 was only 2% but their average price increased by 3.6%.
15 films opened at weekend taking £5,053,309; A Quiet Place took 53.6% (£2,696,892); Love, Simon took 23.43% (£1,179,593); remaining 13 films shared 23.2% (£1,176,824): A Quiet Place took 20.2% of the top 10.
The weekend was down 11.4% from last year (£15,013,493) The Boss Baby £8,025,886, Peppa Pig: My First Cinema Experience £1,050,962, Going in Style £569,392, Table 19 £130,602, Raw £67,042
Up 19.9% from 2016: (£11,079,652): The Huntsman: Winter’s War £3,032,962, Midnight Special £497,109, Hardcore Henry £201,827, The Man Who Knew Infinity £147,990, Don Quixote – Bolshoi 2016 (Ballet) £146,390,
Next weekend in 2017: (£23,325,163) Fast & Furious 8 £14,026,301, The Handmaiden £474,752, The Sense of an Ending £329,948
Other news

The Greatest Showman dropped only 16.6% in its fifteenth weekend taking only £7,719 less than Black Panther in its eighth weekend £676,711 Vs £684,430 and has taken £43,498,143. While Black Panther has taken £48,405,322 overtaking Avengers: Age of Ultron to become the second biggest Marvel Cinematic Universe film in the UK.
As Black Panther dropped 34% in its eighth weekend The Greatest Showman should outperform Black Panther in its sixteenth weekend which will likely be its final week in the chart being the end of the Easter holidays and its DVD release in a few weeks’ time now almost certainly to end with over £45m taking over £35m of its box office in 2018.
The 18 Marvel Cinematic Universe films have now taken over £500m at the UK box office over the last 10 years. Avengers: Infinity War opens in two weeks’ time will likely add another £50m+ and Ant-Man and the Wasp another £25m+. Ant-Man and the Wasp will be the first Marvel Cinematic Universe film to open after the US being delayed a month in the UK due to Disney holding back The Incredibles 2 a month for the summer holidays and the World Cup.
Ant-Man released in 2015 was the fourth lowest grossing MCU film in the UK behind The incredible Hulk, Captain America: The First Avenger and Thor but was tonally very different to other MCU films as it was more family friendly but due to marvel promoting it as all other MCU films it failed to find its audience. This was a similar issue to Tomorrowland which opened a few weeks earlier in 2015 and this year for A Wrinkle in Time which has taken only £2,365,210 after three weeks was always going to be a hard sell in the UK made harder delaying its release by two weeks after the US.

Marvel have been screening footage of Avengers: Infinity War at fan events over the world with Q&As with selective cast members but unlike most other Marvel Cinematic Universe films will have its global world premiere in Los Angeles on April 23^rd and won’t have a London premiere Social media embargo is 10.30pm PT after the premiere and review embargo ends 3pm April 24^th a day before it opens, Black Panther in comparison embargo ended 10 days before opening and Spider-Man: Homecoming 8 days while the Star Wars films were two or three days.
Originally Marvel: Infinity War was to open internationally a week earlier than the US as most of Marvel Cinematic films have done over the last 10 years but then they brought US release forward a week which then meant they brought its premiere back to the US while screening footage on a global tour.
Might be putting 1 and 1 together and making 5 but this compare this to 2013 with Sony Pictures showing footage for Another Earth and two years later doing similar with Terminator Genisys with talent in attendance rather than showing the film could Disney a bit wary of the film after the hugely positive reaction to Black Panther that the film might not match expectations either critically or at the box office compared with Black Panther? As early tracking has been surprisingly predicting only a $200m opening which would be close to Black Panther but less than 2012’s The Avengers and both Star Wars: The Force Awakens and Star Wars: The Last Jedi. After the polarized reaction to The Last Jedi and with Avengers: infinity War having a budget of over $300m and marketing of over $150m the film needs to take over $1.5bn.
UK Box Office

US Box office

• A Quiet Place – Paramount Pictures

Opens with $50.2m; received 97% Rotten Tomatoes score but surprisingly only B+ CinemaScore
Since premiering at SXSW, the film has generated strong buzz and excellent reviews holding 100% Rotten Tomatoes score for several weeks only losing perfect score a few days ago.
Was always a hard film to predict its opening as never really knew how the critical reaction and buzz would transfer into its opening weekend as in the days leading up to its opening A Quiet Place was looking at opening in the mid-20s close to 10 Cloverfield Lane (opened $24.72m in March 2016 taking $72.08m)
Get Out opened with $33.3m in February 2017 while Split opened $40.1m in January 2017. Also opened bigger than any of The Conjuring franchise, The Conjuring opened with $41.85m in 2013 and The Conjuring 2 with $40.4m in 2016. Of the Paranormal Activity franchise o,nly Paranormal Activity 3 opened bigger with $52.56m in 2011.
A Quiet Place was Paramount Picture’s biggest opening since Star Trek Beyond opened with $59.23m in July 2016 taking $158m but that had a budget of $185m and A Quiet Place was only $17m.
Seven years ago, Paramount were the biggest studio in the US they had Marvel, Dreamworks Pictures and Dreamworks Animation but all changed the following year with Marvel moving to Disney and then losing Dreamworks Pictures also to Disney a year later and Dreamworks Animation to 20^th Century Fox since saw them drop down to seventh a year later.
Paramount did have an opportunity to buy Marvel before Disney acquired it, but Viacom refused to let them acquire it. Blockbuster Video in 2000 also owned by Viacom famous rejected a chance to buy Netflix for $50m which is now worth more than $100m while Viacom is now worth about $14bn.
Last year was their worst ever year taking only $534.3m almost four times less than their record year seven years earlier.
After a very disappointing slate of films over the last few years under chairman Brad Grey, he was replaced last year by Jim Gianopulos became Chairman of Paramount Pictures and A Quiet Place is one of the first projects that has been made under his management.
Over the last year the studio has been putting together their strongest slate of films for over 10 years (before Marvel) with Book Club, Action Point, Mission: Impossible: Fallout, Overlord, Untitled Tyler Perry film and Bumblebee all set for release this year. While 2019 has Eli, What Men Want, Instant Family, Rhythm Section, Amusement Park, Pet Sematary, Top Gun: Maverick, Terminator reboot, Dora the Explorer, Gemini Man, Are You Afraid of the Dark? and Sonic The Hedgehog probably their biggest and strongest slate since 2011.
Stephen King tweeted “A QUIET PLACE is an extraordinary piece of work. Terrific acting, but the main thing is the SILENCE, and how it makes the camera’s eye open wide in a way few movies manage.”
Ryan Reynolds tweeted “I’ve seen #AQuietPlace twice in one week. SEE THIS FILM! @johnkrasinski and #EmilyBlunt are my new parents. Congratulations, Ryan.”
Took $21m internationally from 40 territories with the UK leading the way with $3.6m.

• Warner Bros – Ready Player One

Down 40% in its second weekend taking $24.62m and $96.48m; becoming Steven Spielberg’s biggest film in the US since 2012’s Lincoln
Instead opened closer to Tron Legacy with $44.1m in December 2010; Tomorrowland with $33.1m in May 2015; Interstellar with $47.5m in November 2014; Oblivion with $37.1m in April 2013; The Last Airbender with $40.3m in July 2010.
It is Steven Spielberg’s biggest original film since Jurassic Park opened 25 years ago with $47.1m the sequel The Lost World: Jurassic Park opened bigger with $72.1m as did War of the Worlds $64.8m.

It is the tenth biggest opening for a film produced by Steven Spielberg only three Jurassic Park 3, Men in Black and Men in Black 2 were made before War of the Worlds.
It is expected to take about $150m in the US which would see it become his 13^th biggest film in the US.
While comic-book films bore me now as they all few the same and despite being a huge Star Wars fan the Disney versions are also doing similar as despite the hype and the critical
Steven Spielberg have taken $4.59bn and $9.71bn worldwide
Took $87.1m internationally and $294.4m total and $291.3m globally; 60.2% of the box office has come from 3D according to RealD;
Has become Steven Spielberg’s ninth biggest film globally behind Jurassic Park $983.6m Indiana Jones and the Kingdom of the Crystal Skull $786m, E.T.: The Extra-Terrestrial $717m, The Lost World: Jurassic Park $618m, War of the Worlds $591.7m, Saving Private Ryan $481.8m, Indiana Jones and the Last Crusade $474m, Jaws $470m.
Ready Player One should become his fourth biggest film taking $600m+. (showing most of his biggest hits are over 20 years old) Will be his third biggest internationally behind Jurassic Park and Indiana Jones and the Kingdom of the Crystal Skull.

• Blockers – Universal Pictures

Opens with $20.55m; received 83% Rotten Tomatoes score and B CinemaScore
Opened close to Neighbors 2: Sorority Rising with $21.76m in May 2016 which was seen as disappointing compared to the opening of the first film Neighbors in May 2014 with $49m and also American Pie opened with $18.7m in July 1999 taking $102.5m, but being released 19 years ago can’t compare the two but does show the decline in box office for these teen comedies over recent years.
Internationally as A Quiet Place, it hasn’t performed nearly as strong taking only $3.2m from 15 territories expanding further this weekend.

• Disney – Black Panther

Down 28.6% in its eighth weekend taking $8.7m and $665.63m total; will likely end with about $690m
It overtook Jurassic World and Titanic this weekend to become the third biggest film in the US.
Had the eleventh biggest eighth weekend in the US after Avatar, Titanic, Home Alone, Frozen, E.T.: The Extra-Terrestrial, Jumanji: Welcome to the Jungle, Forrest Gump, My Big Fat Greek Wedding, There’s Something About Mary and The Sixth Sense.
Took $4.5m over the weekend internationally $634.5m total internationally and $1.299.9bn worldwide currently #10 biggest film globally overtaking Frozen and will shortly overtake Star Wars: The Last Jedi $1.33bn.
Is the first MCU film since Iron Man 2 in 2010 to take less internationally compared to US showing how wider its played to audiences in the US compared with more traditional comic-book fans internationally.
Black Panther is the biggest Marvel Cinematic Universe film in the US but will be the fifth biggest internationally behind Avengers: Age of Ultron, Marvel’s The Avengers, Captain America: Civil War and Iron Man 3 performing close to Thor: Ragnarok and Spider-Man: Homecoming. Avengers: Infinity War will as the previous two Avengers films take more internationally than the US.
Marvel Cinematic Universe films have taken $5.93bn in the US and $14.81bn over the last 10 years globally. Avengers: Infinity War is tracking to open with about $200m which would be close to Black Panther $202m opening and the sixth biggest opening.

• Universal Pictures – Pacific Rim Uprising

Down 48.5% in its third weekend taking $4.82m and $54.83m
Pacific Rim in 2013 took $7.7m in its third weekend taking $84.18m
Took $8.4m over the weekend internationally $113.9m (not including China; in China has taken $98.2m and $267m globally; Pacific Rim took $309.2m internationally and $411m globally.

• Fox Searchlight – Isle of Dogs

Up 56.3% in its third weekend up to #10 adding 389 screens taking $4.6m and $12.04m; expanding further this weekend.
While Isle of Dogs box office continues to grow with its slow expansion it’s a different story in the UK where it dropped heavily in its second weekend.
In its second weekend, The Grand Budapest Hotel climbed up to #7 in only 304 screens taking $6.78m taking $12.98m; it stayed in the top 10 for 5 weeks climbing up to 6 when it played in almost 1,000 screens; went on to take $59,301,324.
After three weeks Fantastic Mr Fox expanded into 2,033 screens taking $6,965,267 into the top 10 staying only one week before taking $21,002,919.

Moonrise Kingdom took three weeks to climb into the top 10 playing in only 98 screens drifting out for a week before returning for another 5 weeks expanding to a maximum of 924 screens taking $45,512,466.
The Darjeeling Limited never managed to get into the top 10 at its widest played in only 698 screens taking $11,902,715.
Wes Anderson’s nine films have taken $243.8m at the US box office (taking $465.5m globally with The Grand Budapest Hotel his biggest film taking $175m) averaging $26.4m.
Other box office news
Opening UK
UK Box Office Predictions

Peter Rabbit’s reign at the top of the chart will surely be over with the arrival of Dwayne Johnson doing what neither Tomb Raider or Ready Player One and Jumanji: Welcome to the Jungle open #1. Rampage opening the end of the Easter holidays should see it open with over £4m over its four-day opening.
With Peter Rabbit dropping about 40% taking £1.8m over the final days of the Easter holidays.
A Quiet Place dropping about 45% taking £1.5m and Truth or Dare to open with £1m having a similar underwhelming opening as A Quiet Place did in comparison with its US opening despite having similarly positive reviews, strong buzz, two days of previews but as Truth or Dare both are affected being 15 rated horrors for PG-13 film. Will be a different story in the US with Truth or Dare opening close to last year’s Happy Death Day $26.03m and A Quiet Place could possibly hold #1 against Rampage.
Opening UK

• Rampage – Warner Bros

Sci-fi monster film starring Dwayne Johnson, Naomie Harris, Malin Akerman, Joe Manganiello, Jake Lacy, Marley Shelton and Jeffrey Dean Morgan and directed by Brad Peyton based on the video game.
This is the third film directed by Brad Peyton and starring Dwayne Johnson first in 2012 with Journey 2: The Mysterious Island opening with £1,200,587 taking £6,587,326 and then in 2015 San Andreas opened with £4,628,394 (including £740,464 from previews) taking £11,316,171.
Jumanji: Welcome to the Jungle opened in December with £8,154,548 but took £4,114,058 from previews. While most recent computer game adaptation Tomb Raider opened a month ago £3,081,916 including £529,702 from previews and Ready Player One opened two weeks ago with £5,113,041 including £1,081,559 from previews.
Early buzz has been mixed with saying its very silly but also great fun a perfect popcorn as with Jumanji: Welcome to the Jungle is helped by Dwayne Johnson.

• Truth or Dare – Universal Pictures

Supernatural horror starring Lucy Hale, Tyler Posey, Violett Beane, Hayden Szeto, and Landon Liboiron and directed by Jeff Wadlow and produced by Jason Blum.
Over the last nine years Blumhouse Productions has made many horrors including Split, Get Out The Visit and The Purge but his teen horrors including Ouija and Happy Death Day have underperformed in comparison to their US performances due to them being PG-13’s in the US but given 15 certificates n the UK.
Ouija opened with $19.87m in the US in October 2014 but only £1,373,907 in the UK
Ouija: Origin of Evil opened with $14.06m in the US in October 2016 but only £779,626 in the UK
Happy Death Day opened with $26.03m in October 2017 in the US but only £998,388 I the UK.
While similar happened last weekend in the UK for A Quiet Place taking only 5% of its US opening in the UK and many box office “experts” claim UK openings are about 10% of their opening US box office which should have been the case with A Quiet Place having two days of previews. Distributors need to deal with the issue with the 15-rated teen horror as while the films as PG-13’s have been successful they will always lose out at the UK box office as the BBFC.
Opening in US

• Rampage – Warner Bros

Except for last year’s misfire Baywatch Dwayne Johnson film career has been on a high since starred in Brad Peyton’s San Andreas in 2015 opening with $54,588,173 taking $155,190,832. Central Intelligence opened in 2016 with $35,535,250 taking $127,440,871 and Jumanji: Welcome to the Jungle opened with $36,169,328 taking $403,652,109.
Opening a month after Tomb Raider and three weeks after Ready Player One it is Warner Bros third computer game-based film and was expected to open with $35m+ which would have seen it open #1. But after A Quiet Place opened with $50m this weekend and many have compared it to last year’s horror Get Out which only dropped 15% if it was to drop similar it could hold #1 as Rampage was tracking to open with $35m+.
Early reaction to Rampage has been mixed so it will be down to his star power for it to be a success. After Jumanji: Welcome to the Jungle received similarly mixed reaction from critics could the same happen for Rampage or will they prefer to watch Jumanji again now out on video.
Was original set to be released on April 20^th but was brought forward two weeks after Disney brought forward the US release of Avengers: Infinity War to open April 27^th day and date with the US.

• Truth or Dare – Universal Pictures

Blumhouse Productions has had strong success at the box office over the years with their low budget horrors with Get Out, Split and Happy Death Day last year and Insidious: The Last Key already this year opening with $29.58m taking $67.43m.
But opening a week after similar female-targeted teen horror A Quiet Place after opening with $50.2m could harm its box office chances which were looking to open close to last years Happy Death Day $26.03m. As with Happy Death Day Truth or Dare features a female lead and opens Friday the 13^th
Blumhouse Productions also release Upgrade and BlackkKlansman and the fourth part of The Purge series in July and the eleventh film of Halloween franchise in October which picks up 40 years after the first Halloween film ignoring all the previous sequels. Next year produces M. Night Shyamalan’s Glass which is the third part of his trilogy of films which started with 2000’s Unbreakable and 2016’s Split.