Top 5 Breakdown
- Batman Vs Superman Dawn of Justice – £4,663,351 – total £27,820,273
2D took £3,249,014 – total £18,497,227 – 3D took 968,488 – total £6,520,135
IMAX/3D took £338,078 – total £2,315,684 – IMAX took £97,771 – total £487,228
As expected due to overwhelmingly negative word of mouth dropped 68.1% in its second weekend with mild sunny weather over the weekend most films dropped more heavily than they would have otherwise done with box office shared over the holidays.
In comparison
Deadpool drooped 59% in 2nd w/e £5.69m Vs How to Be Single opening £1.87m
Man of Steel dropped 55% in 2nd w/e £5.07m Vs World War Z opening £4.53m
Avengers Age of Ultron dropped 53% 2nd w/e £8.59m Vs Far from The Madding Crowd opening £1.45m
Avengers Assemble dropped 49% in 2nd w/e £8.12m Vs American Pie Reunion opening £6.33m.
It wasn’t all bad news for Batman Vs Superman as it took £23.15m in its opening week which is more than last year’s Avengers Age of Ultron which took £22.35m after 11 days on release had taken £32.3m compared with £27.8m. Avengers Age of Ultron also took far more than Batman Vs Superman from 3D sales £12m+ Vs £8.3m remove the extra £3.6m Age of Ultron took from Thursday previews and the extra £3.5m from extra 3D surcharges the two films box office are much closer.
After all the negative reviews Gal Gadot and Henry Cavill wrote personal thank you notes to fans thanking them for their support on their Facebook pages.
Could ask why Warner Bros didn’t open Batman Vs Superman on Thursday as most mega-movies do to give it a 4 day opening weekend as box office is now all about breaking previous box office records in anyway a distributor can.
The Huntsman Winter’s War is likely to topple Batman Vs Superman this weekend thanks to having a 7 day opening weekend.
With Easter holidays being spread over four weeks it is likely even with all the negativity will have Deadpool’s £37.62m in its sights by the end of next weekend and will overtake 2013’s Man of Steel £29.9m by the end of the week. But after beating 2012’s The Dark Knight Rises £14.36m opening weekend last week won’t get anywhere near beating its £49.8m
Many cinemagoers have complained about inaudible dialogue in Batman Vs Superman during an interview last week with Hans Zimmer on BBC Radio 4 Today Show he blamed cinema speakers Phil Clapp, Chief Executive of the UK Cinema Association rejected this but the issues are due to many cinemas playing films at lower levels than the film is recorded in causing the distorted sound. If you watch the same film in a Leicester Square cinema it will sound louder but without distortion issues that audiences complain about seeing the same film locally. Cinemas might of spend hundreds of millions in digital projection but the films need to be screened at the levels films are recorded.
A petition started by fans wanting to see the R-Rated cut in theatres which is expected to be part of the DVD release in July. Another petition was also started to remove Zach Snyder from being the director of the two Justice League films which are currently in production.
- Eddie the Eagle £2,828,427 – NE
Opening Easter Monday had a 7 day opening weekend taking £1.28m Mon-Thurs adding to £1,539,211 taken over the weekend which put it just ahead of Zootropolis.
Despite a massive marketing campaign started in January with very positive reviews premiering at Sundance in January. Since then similar to Kung Fu Panda 3 the films marketing seemed to be everywhere.
While it was understandable why Lionsgate dated Eddie the Eagle for Easter holidays it is a bit wierd going to see a film with snow on a sunny day.
Eddie the Eagle will become director Dexter Fletcher’s biggest film 2013’s Sunshine on Leith £4.6m
Over the following months the marketing continued to grow along with the positive buzz building up to its UK premiere on March 17th with Hugh Jackman and Eddie the Eagle in attendance both followed up with many interviews. While Lionsgate also had a huge talker screener program to generate more buzz.
Brits love the underdog story why so many fans are cheering on Leicester City to win the Premiere League. Eddie the Eagle tells that similar underdog story similar to 1993 film Cool Running based on the true story of the Jamaica national bobsleigh team which was at the same 1988 Winter Olympics Eddie the Eagle was Great Britain’s first competitor for ski jumping. Eddie the Eagle’s 7-day opening is similar to Cool Runnings 3 day opening 22 years ago £2,503,138 which really shows how disappointing that opening really is.
Have been many great American under-dog feel-good sporting films over the years based on real events Rudy, Invincible, Seabiscuit along with fictional ones Rocky, The Mighty Ducks and Dodgeball.
Most of those films were hits in the US but failed to find audience in the UK while Eddie the Eagle had great buzz ahead of its release in February in US but disappointed at the box office.
Have been few British sporting underdog films upcoming we could have Vardy The Movie and the recently announced AFC Wimbledon.
British equivalent is more The Full Monty or Billy Elliot which Eddie the Eagle’s three-day opening was similar to £1,541,109 in 2000 but impossible to compare the two. (14 years later Billy Elliot Live topped charts with £1.9m). Also had the fictional underrated British rom-com Chalet Girl which opened 5 years ago with £677,716 and 2013’s One Chance which had a similar opening.
- Zootropolis – £2,730,439 – total £12,593,147
2D took £2,445,620 – total £10,921,031 – 3D took £284,818 – total £1,672,116
The bigger than normal 48.5% second weekend drop is due partly to the opening including £1.7m from previews and with it being Easter holidays the box office is spread more evenly across the week rather than just the weekend as it took £4.5m Mon-Thurs.
A massive 86.7% of its box office came from 2D even though many critics said the film looks great in 3D showing again that audiences aren’t interested in 3D for children’s films paying the extra surcharges.
With another week of school holidays should be getting close to 2008’s Bolt £17.94m and 2014’s Big Hero 6 £19.72m by the end of next weekend.
Disney often localise versions of their films with Zootropolis the news anchor animal on ZNN channel is different depending on the country US version has moose while UK has corgi anchor, Japan has a tanuki, China a panda, and Brazil a jaguar. Disney previously changed the vegetable Riley eats in Inside Out.
- Kung Fu Panda 3 – £758,834 – total £11,143,164
2D took £735,488 – total £9,352,615 – 3D took £23,345 – total £1,602,985
Dropping 36.6% less than Zootropolis but likely come short of overtake the box office of the first film which took £16.87m in 2008.
Last Easter Home and Cinderella both managed to perform strongly taking £24.97m and £21.28m as they appealed to different audiences while Kung Fu Panda 3 and Zootropolis were far too similar aiming at similar audience cannibalizing their box office. In comparison Home dropped only 9% during Easter holiday weekend and 23% for Cinderella.
Similar to Zootropolis 83.9% of its box office came from 2D showing again that people have grown tired of 3D will be interesting to see if cinemagoers choose to see The Jungle Book in 3D as early reviews say the3D is terrific as good as The Life of Pi and Avatar.
- My Big Fat Greek Wedding 2 – £614,433 – total £2,479,916
Down 37.5% despite Easter holidays and decent reviews showing the magic doesn’t strike twice. 14 years ago the original increased its box office by 7% taking £3,984,950 after 10 days.
With little competition would have expected to hold far stronger compared to the first film but its marketing was very subdued for a sequel to the massive original.
Also released
Victoria – Curzon – £107,602 from 34 screens
Other box office news:
This weekend’s top 10 box office took £10,488,336 down 57.4% from last weekend £24,668,472. The top 3 films took 71.3% of the top 10 box office with Batman Vs Superman taking 62.2% of it.
Weekend was down 52.2% from same weekend last year. (£21,933,766) when Fast and Furious 7 £12,734,255, While We’re Young £411,961 and Blade Runner: The Final Cut £203,923 opened.
This weekend last year The Duff £891,180, John Wick £508,73, Woman in Gold £491,214 and Paul Blart Mall Cop 2 £480,073 opened.
Complete UK Box office top 10 – April 1st – 3rd 2016
US Box Office
- Warner Bros – Batman Vs Superman Dawn of Justice –down 69% – $51.8m – Total $261.4m. Having third biggest second weekend drop behind Harry Potter and The Deathly Hallows Part 2 and Twilight. Has been so much doom and gloom for Batman Vs Superman but within 10 days has already passed worldwide box office for Man of Steel, Iron Man 1 & 2, Captain America and Thor. But expectations were so high with BVS anything less than $1billion globally will be seen as a disappointment.
- Disney’s Zootopia – drops 16.7% – $20m – total $275.9m; has overtaken The Incredibles and Monster University will overtake Monster Inc. and Up this week.
- Universal Pictures – My Big Fat Greek Wedding 2 drops 37.7% – $11.3m – 36.4m total; much bigger drop than expected after receiving A- CinemaScore last week.
- Pure Flix – God’s Not Dead 2– opens with $8.1m
- Sony Pictures – Miracles from Heaven – dropped 22.1% – $7.5m – $6.8m
- Lionsgate – Divergent: Allegiant dropped 39.3% $5.7m – $56.3m
- Paramount Pictures – 10 Cloverfield Lane – drops 20% – $4.7m – $63.5m.
- Freestyle- Meet the Blacks opened $4.1m
- Broad Street – Eye in the Sky – expanded up 334.9% (+906 screens) $4.1m – $6.1m
- 20th Century Fox – Deadpool– drops 28.5% – $3.5m – $355.1m.
On limited release
Warner Bros – Midnight Special – $581,000 expanding up 480.9% adding 53 screens $994,235 total.
Sony Classics – I Saw the Light – $745,435 expanding up 1,539.4% adding 736 screens – $806,672 total.
Opening on limited release
Paramount – Everybody Wants Some – opens in 19 screens with $323,000 – $371, 457 total. After getting some SXSW would have expected a stronger opening. Seen as a spiritualized sequel to 1993’s Dazed and Confused which opened with $918,127 from 183 screens.
Sony Classics – Miles Ahead – opens with $122,751 from 4 screens